Pop-ups, scored quizzes, calculators, and custom assessment widgets — the working parts that sit inside a client's existing stack and turn anonymous visitors into qualified leads. Each one wired to its CRM, each one quietly doing its job in the background.
Treadway Events.
Magic Checklist
A scored quiz that turns the 'how should I plan my event?' question into a working checklist. Lives on a dedicated landing page; results are gated by a form that fires a custom Pipedrive integration on submit.
Event-Fit Pop-up
A modal on the main Treadway site that figures out which kind of event matches a visitor's goals and routes them to the right contact path. Fires only after the visitor has signalled real intent.
East West Basics.
Sourcing Risk Assessment
A scored assessment that helps prospects rate their manufacturing risk — supplier concentration, region dependency, QC posture. Shipped as a custom Elementor widget so the East West team can drop it onto any Elementor page without touching code.
The Perk.
ROI Calculator
A configurable ROI calculator built as a HubSpot custom module — editable fields the marketing team controls from the page editor. On submit it reveals additional hidden modules; the gated PDF download is fired via a styled HubSpot form.
